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Credit Card Processing
Credit Card Processing is a must for any business. Eighty-percent of all retail customers pay with their credit and debit cards, and if you are not practicing credit card processing, customers will go to one of your competitors who does. The acceptance of major credit cards is a key factor in the satisfaction of your customers and plays a key role in the success of your business.
These cards are the most commonly used business and personal credit cards in the United States. Whether the card is a regular consumer credit card, is connected to a checking account (i.e., a "check card"), is issued for a business, or accumulates rewards, there are very few consumers who do not have a Visa, MasterCard, Discover, or American Expresscard in their wallet.
When it comes to credit cards, Visa is top of the pops. Offering its cardholders security, flexibility, and convenience, Visa cards account for the highest percentage of credit and debit card activity in the U.S. With a medley of benefits available to its users, ranging from zero liability on unauthorized purchases, travel assistance and assurance, emergency card replacement and emergency cash disbursement, as well as purchase security in the form of purchase repair/replacement and reimbursement for eligible items, it’s not a wonder cardholders give Visa top billing. And if Visa really is everywhere the consumer wants to be, then there’s no question as to whether or not Visa should be among the cards you accept. If you want to make your business a consumer hit, accepting Visa is the obvious choice.
In 2009 alone, MasterCard processed more than 22 billion transactions. It should come as no surprise, then, that MasterCard is a major contender in the credit card game. From shopping protection in the form of extended warranties and purchase assurance, to personal protection with identity theft resolution and zero liability on unauthorized charges, MasterCard offers a host of benefits that keeps its cardholders rooting for the brand. In addition to these features, MasterCard users are also privy to special offers and upgrades on certain events and experiences, including concerts and sports competitions. By placing MasterCard in your payment arena, you’ll keep fans satisfied and help ensure your business is a total knock out.
Accepting Discover is a must for all merchants. Discover cardholders are loyal to Discover; they prefer this card over all others, and it’s easy to see why. Discover offers its users heaps of benefits, including cash back bonuses on all purchases and low interest rates, adding major incentive for its cardholders. By offering Discover as a payment route, you’ll be providing steadfast Discover-ers with the incentive to explore your business, generating the growth you need to put your business on the map!
Armed with high credit limits, American Express cardholders spend more than the average credit card user and tend to be more impulsive buyers than their Visa, MasterCard, and Discover Card wielding brethren. And, as a result of the extensive rewards American Express offers its cardholders, including accumulated mileage and rewards points that may be used toward anything from travel expenses to shopping and dining costs, American Express cardholders will gladly fight to use their American Express cards. This is why accepting American Express, a premium "charge" card, is essential for all businesses looking to conquer the market.
Debit Cards - Accepting debit cards is the 21st century way to do business. While debit cards may be processed as a credit card, at credit card rates, using a pinpad with a debit card means: 1) no required signature, 2) lower processing fees [in many circumstances], 3) extremely low risk of chargeback, and 4) the needs of the customer are met.
FEBRUARY 2012 OVERALL PROCESSOR topcreditcardprocessors.com
FEBRUARY 2012 MOBILE PROCESSOR topcreditcardprocessors.com
Credit Card Processing
What is credit card processing? Credit card processing is the process of taking electronic payments and moving the funds from one source to another. Credit cards are one of the most used sources of payment today. Accepting credit cards allows you to maximize every potential sale opportunity and decreases the loss of sales due to lack of payment options. We at RockBottom Merchant Accounts want to make your experience with credit card processing a positive and efficient one. When it comes to credit card processing, it is important to keep in mind that credit card transactionprocessing is a business and service that you pay for. RockBottom Merchant Accounts understands this and will be by your side making sure you get the value that you are paying for. The costs to you for accepting credit cards are minimal considering the benefits, at RockBottom Merchant Accounts we want to make these payments as low as they can possibly be.
Merchant Accounts
As a merchant services provider, RockBottom Merchant Accounts provides credit card processing and debit card based payment processing services to merchants all over the United States. Not only does RockBottom Merchant Accounts set merchants up with an account to accept Visa®, MasterCard®, and Discover® but also offers the merchant the opportunity to set up numerous other payment processing options for its customers. We want you to accept credit cards! Some of those additional payment options customers can pay with are American Express®, Wright Express, Voyager, PIN-Based Debit, Checks, and Gift Cards. Learn more about these on the Merchant Services page.
RockBottom Merchant Accounts also holds true to its name as a merchant service provider. We pride ourselves in offering our merchants a level of professionalism and service no other payment processor can equal. Are you a merchant calling to set up service? We will not only expedite your application, but we also have terminals on hand to download and overnight to you to make sure you don’t lose a day of business. Do you have questions on your statement? On how to use your terminal? On how to order supplies? Help is just one phone call away! Our friendly and knowledgeable staff is here to assist you with any questions you may have and to ensure you are on the right track to process credit cards. Trouble with a customer who wants to charge back a transaction? We have one of the largest Chargeback and Fraud Departments in the industry! We will assist you in keeping the funds that belong to you.
RockBottom Merchant Accounts is here to serve all of your merchant services needs. Contact us about a merchant account today!
Internet Merchant Accounts
Internet merchants are not just those who have ecommerce websites. They can also be those who turn their personal computers into “virtual terminals” and process credit cards over a secure server. These merchants receive keyed rates because the credit card information is 100% keyed into the computer. Keyed rates are higher than swiped rates because more risks are involved in not being able to check the ID of a customer. To decrease risk, the secure server (gateway) portal requires specific information to help identify if the customer is really the cardholder. The billing address for the credit card is requested (AVS), as is the expiration date of the card, and the 3 to 4 digit code on the front or back of the credit card (CVV2 number). Transactions where this data matches the card will receive a lower discount keyed rate than when the data does not match the card, as those transactions are more risky and possibly fraudulent.
You will have to pay an additional fee as an Internet merchant account holder. This additional fee is the Secure Gateway Fee. Both ecommerce and virtual credit card merchant account holders have this additional fee, as the cardholder’s information will be passing over the Internet for processing in each case. The gateway keeps cardholder data private and secure from hackers and identity thieves. RockBottom Merchant Accounts uses Authorize.net as its gateway provider. Authorize.net is a PCI DDS (Payment Card Industry Data Security Standard) compliant company, so you know you are getting the best with this merchant account service.
Internet merchants are our fastest growing merchant base for credit card processing. If you are interested in more information on our Internet merchant accounts, please apply now!
Retail Merchant Accounts
Retail merchants process face-to-face sales through the credit card terminal by swiping the card. This allows you to obtain lower discount rates on your transactions and mitigate risk by checking the customer’s picture ID to verify that the credit card belongs to the customer. RockBottom Merchant Accounts offers rates begin at 0.49%† for swiped credit card merchant accounts, which is one of the lowest rates in the industry.
Retail merchants are both storefront locations as well as in businesses where the merchants travel with a wireless credit card terminal. In both cases, at least 50% of your payment processing activity should involve face-to-face swiped transactions. Retail merchants also have the ability to process checks, gift cards and process PIN-based debit transactions by having the customers key in PIN-numbers.
